Zella Day had been on a release hiatus for a while after she turned some heads way back when with her viral cover of The White Stripes' "7 Nation Army", and for a minute there, it seemed like everybody had moved on to focus on different names and new music. Then, out of nowhere, she dropped two fantastic singles in "Sweet Ophelia" and "1965", and all of a sudden, it was all about Zella again. With her brand continuously gaining momentum, it looks as if she's not going to be taking another break this time, because already she's come out with yet another stellar, but darker and more dramatic track. She's got an aesthetic that would fit well with your favorite hipster or indie band, but her music has all the power of the great pop hits. This particular combination isn't that common right now, and nobody else is doing it nearly as well as her, so it looks like Zella may have the market cornered on what you might consider "granola pop". Zella's music is intuitive and easy to enjoy, but there's plenty of substance to go around, and if you were on the fence about her up until now, "East of Eden" is probably going to be the one track that tips the scales in her favor. The intro kicks things off with a pent-up energy the telegraphs the impending chorus, and when it finally does come to fruition, it becomes clear that Zella Day knows exactly what it takes to keep the music junkies hooked.
Zella Day