Will Joseph Cook has been heating up with tracks like "Daisy Chains", "Message", and "Streets of Paris", but "Beach" is his best offering yet, and the carefree pop sound that he's honing to a razor edge is both extremely easy to digest, and expertly built. His music always features vocal work that's instantly endearing, but this track's ultra-bouncy rhythms and flowing synth lines are some of the coolest out. If you're looking for some indie-pop that incorporates the summer-filled sounds that make any playlist perfect for outdoor excursions, then "Beach" should be your go-to track. Will's new EP from which "Beach" will be a part of, Proof Enough, will be out August 11, and more singles from the body of work are said to be coming out in the coming weeks.
Will Joseph Cook