RMR (pronounced "rumor") is the latest artist to go viral, and it's not hard to see why. His video here is a spectacle, and his track samples Rascal Flatts. It seems unconventional at first, but, the more you listen to it, the more it will grow on you. This is going to stream well and turn into a cultural moment almost certainly, so, get on board, and look for his debut EP dropping sometime in the spring as well.
RMR