Shout out to Spotify's 'Fresh Finds' for this one (Athena Koumis, we see you). From what we can gather, Rayon Nelson is an underachieving, transforming soul artist from London, and, amazingly, he's almost no buzz attached to his name. That's absolutely, positively set to change after the masses hear "Memories", his soul-baring new track, though, because it's about as captivating as they come. You'll be gripped by it just seconds in, and, truly, this could alter the trajectory of the man's career—it's that good. Listen to this below, and hop aboard the hype train right now before it is too late.
Rayon Nelson