The rise of Maggie Rogers has been one of the most fascinating musical case studies in recent memory, and, after being the focus of one of the most endearing viral moments of 2016, she has been able to recreate that same magic time and time again with a string of hits in "Alaska", "Dog Years", and, now, "On And Off". In all honesty, "case study" is a cold term for what is actually the secret to Maggie's success: heart. It is inherently clear that Maggie is a genuine person who makes genuine music that comes from her genuine heart. She translates feelings into sounds and lyrics, and that translates into streams and likes and whatever else measures the quality of an artist these days. Her latest single here delivers yet another diverse take on her folk-dance blend, and the additional electronic components in the song derive from her growing love for dance and pop sounds, which were inspired by recent travels to Europe. As she told BBC Radio 1's MistaJam, "You know, I've spent my whole life making quiet music. I'm really, really excited to be a little loud". Listen to the new jam below, and get hyped for Maggie's debut EP, Now That The Light Is Fading, arriving February 17.
Maggie Rogers