During Apple's recent WWDC event where they unveiled their much-anticipated Apple Music service, an artist by the name of Loren Kramar was showcased as one of their unsigned acts highlighting how new artists could be exposed on the music streaming service. The thing is, quickly after the presentation ended, it was sussed out by multiple sites that Loren was indeed major label-affiliated. Regardless of that backstory, though, all we care about is if his music is good or not, and with the New York City artist's debut track, "My Life", we've a song that will transcend any chatter that's been going on in the background. Loren's voice is simply sublime, it's unique enough to standout against any other act out right now, and, as a taste of what's to come from the songwriter, we'd say that the buzz that started from the Apple event will indeed continue once people hear this wonderful track. Listen to "My Life" below, and purchase it on iTunes now.
Loren Kramar