For a musical act such as London Grammar to come into the pulse of new music and immediately blend into the buzz speaks volumes for an act who relies on pure vocal talent, minimalism and strong songwriting. Seeking the attention of the average music listener these days sometimes requires big named features, a trendy sound, a certain look or a co-sign. For London Grammar all they needed to get the buzz going was Hannah Reid's voice. When beautiful and organic talent speaks for itself, it resonates with all of us on a deeper level when it comes from this natural appreciation. It is for this simple reason that music lovers around the world have gravitated towards London Grammar since they dropped their debut single, "Hey Now", back in December of 2012. [do action="big-player-soundcloud" thepostid="23201" artist="London Grammar " title="Wasting My Young Years" id="88299044" link="https://soundcloud.com/londongrammar/london-grammar-wasting-my"/] Of course, with any new act, it's the debut album that will ultimately be the final judgement from this accumulation of single + EP releases, radio appearances and general PR. With London Grammar, it can finally be met today with the release of their debut album, If You Wait. [do action="quote-right"]Time may cease to exist when this album is playing, so be warned.[/do] With the successive lead up singles to, If You Wait, you already had a sense that this album was not going to be a let down. With a voice like Hannah's you could've had someone banging on a garbage can into a microphone and it would of still sounded good. Of course this is no disrespect to the other band members who create the LG sound, we are just making a point here. [do action="big-player-soundcloud" thepostid="28597" artist="London Grammar" title="Hey Now" id="70956506" link="https://soundcloud.com/londongrammar/hey-now"/] While we all may be quick to notice that Hannah Reid is the focal point of London Grammar, their elegance does not come without the addition of the dramatic sostenuto piano capering, graceful guitar plucks, exiguous percussion & aesthetically pleasing well placed string sections. The seamless blend of all these magnetizing & wondrous sounds come together on If You Wait, giving it a sense of wonder and magnificence that can be played and left on for its entirety. Time may cease to exist when this album is playing, so be warned. If You Wait will be worldwide on Sept 9th. Some of our additional highlights are below. Stream If You Wait in its entirety HERE.
London Grammar