Choosing to drop a song during the Super Bowl is not the best marketing technique we would recommend for any up-and-coming artist vying for attention. Of course, if your audience is in the millions, then it's not such a bad idea. As for Ellie Goulding, she can definitely get away with the tactic, especially considering this is a James Blake cover that features a verse from Angel Haze and production from Noah Breakfast. If you're not watching the Super Bowl right now, tune in to this.
Ellie Goulding