Often, new pop artists emerge, drop a bunch of material, and then disappear. There's a consistency lacking many times, and it ends up harming the artists as much as the fans hoping for more new material from them. It's sad, but it's the way things go. Fortunately, there are artists out able to avoid the particular pitfall, and London's Bo Rocha is one such individual who has. Prior to this new track, Rocha could count two solid ones to her name (they've amassed over 50K plays on SoundCloud, respectively), but with "Live Fast Or Die", her latest that also happens to be the lead one from her forthcoming Even Green EP, it's safe to say she's not going to fall off of anyone's radar now. The track is huge-sounding, its production is excellently electronic-led, it's hard-edged overall, and it's really just a force. It harbors a sound we all know and love, and it promises to propel the up-and-comer to similarly energized efforts later on. Ever Green is available for pre-order on iTunes now. It's out November 13.

Written by Chad Hillard